Netflix
Discovery Channel
Audi
Volvo
Samsung
HubSpot
McDonald's
Uber
Signia
American Express
Warner Music
Justin Bieber
Usher
Will Smith
Hybrid Creative Systems Studio
UP Studio is a hybrid production partner for studios, agencies, and brands.
We can work inside your existing strategy and content system, or help you define a simple, practical one, then produce the motion, video and visual assets that keep it alive.
Blending 10+ years of high‑end craft with AI workflows, we increase content velocity, keep brand voice intact, and reduce friction between strategy and execution.
The Director
Igor Martins is a visual director with 15 years of experience leading VFX and motion campaigns for brands like Audi, Tiffany & Co., American Express, and artists like Will Smith and Justin Bieber, collaborating with directors such as Jason Dundas, Jason Satterlund, and Sarah Spillane.
He operates a proprietary AI pipeline embedded in real production, where AI is the medium, and direction is the core work. UP Studio extends his practice, scaling through a trusted network of senior collaborators while maintaining a direct client relationship.
His artistic foundation predates commercial work. Since 2001, across drawing, painting, CGI, and AI, he has explored one central question: how to make the invisible visible. His work has been exhibited internationally in Paris, Florence, Bologna, Miami Art Week, São Paulo, Rio de Janeiro, Chiang Mai.
Director's Reel
Production companies and brand entertainment producers
Boutique and mid-size production companies working with major brands and broadcasters. They handle client and production; UP Studio brings AI visual direction and high-end VFX the team can’t deliver in-house.
Directors and creative leads
Senior directors who need AI and VFX integrated into their projects. They keep creative control; Igor leads the AI/VFX layer with the required level of autonomy.
Creative agencies on premium accounts
Boutique agencies delivering campaigns with AI-driven visuals. UP Studio handles visual direction so the agency avoids internal hiring and ensures distinctive, non-generic output.
Who we work with
How a project works.
Brief
One call. 30 minutes.
You bring the brand, brief, and deadline. I define scope, price, and timeline.
Direction
Mood, visual casting, color, motion.
Storyboard or animatic as needed.
You approve before production starts.
Production and delivery
Full pipeline with frame-by-frame review.
Two feedback rounds included.
Broadcast Guarantee: if AI fails, rebuilt with VFX/motion. No extra cost.
Delivery in weeks, in all required formats.
